Content Management Solutions

Introduction

Visitors to your website arrive with an expectation that they will find what they are looking for. The ability of your website to deliver on that expectation is one of the main components that dictate the success of your website. It is important to realize that this success is in large part, dependent on the effective creation, management and deployment of content on the web.

What makes this content so important and so unique? More and more people are turning to the web for the content that it contains – from multimedia to documents to plain text on a web page and anything and everything in between. The challenge is for those that publish and maintain this content: they have to make it easy for the internet visitor to find and acquire this content and at the same time, they have to satisfy their publishing and maintenance objectives so that the task of maintaining this content does not become daunting.

Realize that managing the content on a website is not a small task, given the fact that there exist a myriad of formats and standards and given the broad reach of the internet. One size does not fit all. The content management needs for your situation are unique in that they have to satisfy your requirements and meet your objectives.

We recommend and implement content management systems that help you create, manage and deploy content on the Internet in a way that works for you. There is no “best” web content management platform – there are a few bad ones, though. Determining the appropriate platform for a particular project is a fundamental requirement of any web development initiative. The right system will be flexible to your evolving content needs and will also be scalable to your growing requirements resulting in a long and effective value and to a high return on investment (ROI)

Why use Web Content Management?

Being an effective Internet publisher is wholly dependent upon content. In the business world we say, “Cash is King.” On the Internet, “Content is King.” Marketers expect and demand a direct route to their website content without the intervention, cost and delay of the IT department or developer “middleman.”  To achieve this, a content management system provides an IT “approved” system that enables content publishers to exercise their publishing requirements.

Content managed websites are known to enable easy
(1) Creation of website content
(2) Management of website content
(3) Re-purposing of website content

Content Management ensures that your website is in line with your strategic business goals, and allows you to focus your attention on your targeted website audience and becomes a part of your internet marketing. How does this impact your bottom line?  By lowering cost of maintenance and increasing visitor retention and contributing to your bottom line.

What is Arnima’s Content Management Value?

Your organization is moving toward a more web-centric business model. The Internet is a more mission-critical component of your business operation. Few websites are mere online representations of their offline brochure.  And if that is all it is, you are missing the boat!

Additionally, the Internet is an increasingly sophisticated environment. Web 2.0 technologies are driving greater interaction.  Site visitors have increasing expectations of your web presence as an extension of your business or organizations function and operation. These capabilities, requirements and expectations demand that site publishers have an increasingly greater control over their content.

Years ago Arnima developed its own content management system. Over time it has added commercial systems to its repertoire. We have successfully deployed these systems in a variety of organization and business environments. As a result, we have become quite expert at identifying and defining client requirements as well as deploying these systems into successful websites.

In combination with this demonstrable expertise, Arnima complements its content management skills with business and marketing acumen and an eclectic design sensibility. The outcome for you is an effective online marketing and business resource that meets the needs of your organization and provides a measurable return on investment.

What is a Content Management System (CMS)?

A Content Management System (CMS) is built on a set of technical capabilities, business rules and procedures for publishing content on the Internet. Some highlights of a CMS:

Authoring of content using browser based templates