Has your website and organic search engine rank been affected by Google's recent Penguin Update? The Penguin update was released in late April 2012 and has impacted a significant number of web properties. 

Read about the Google Penguin Update in more detail on the Arnima Learning Center and find out how you can try to reverse some, or all of the damage by applying some of our recommended corrections.

We recommend that you read the following article on the Arnima Learning Center before you hire a web design & development company for your web project: http://www.arnimalearningcenter.com/before-hiring-a-web-design-company.html.

Here is a link to an article posted on the Arnima Learning Center that explains How to Optimize Website Performance for best results.

A detailed article on the Arnima Learning Center that explains various SEO project models, types of SEO vendors and examines one of the SEO pricing models in details. 

Read the article on the Arnima Learning Center.

We are very exited to announce the Arnima Learning Center.

The Learning Center is designed to be simple, easy to understand and it is designed to become a resource that provides in-depth knowledge and educational material about topics related to web presence such as Internet Marketing, Website Design & Development, Search Engine Optimization, Web Solutions and other varied topics. Over the last several years, we have collected and assembled - and we continue to gather - a ton of material, data, articles, knowledge, statistics and information about the above subject matters and we want to share this material with our website visitors.

The Learning Center is brought to you by Arnima Deisgn, a Tampa, Florida based Search Engine Optimization (SEO), Internet Marketing and Website Development company.

We welcome your comments and feedback via this online form.

Thank you

Note: If you wish to become a guest author or blogger on the Learning Center, we invite you to submit your request to become an author and we will be sure to consider it. Please allow up to 6 weeks for us to reply to you.

A good article on how to write excellent content for your website that appreaed on the Arnima Learning Center.

Read the article on the Arnima Learning Center Website.

A detailed article on the Arnima Learning Center that explains how to select a good website hosting company.

Read the article on the Arnima Learning Center Website.

As a follow up to our blog post from March, here is an update to the SEO campaign for MCS.

The website for Mortgage Contracting Services (MCS) – www.mcs360.com – is ranking at #1 on www.google.com for multiple keywords that are directly tied to their website.

AND

it is ranking in top 10 results for keywords that are not directly being promoted - longer tail keywords that are, of course, part of the content of the website.

Some examples (these searches were performed in www.google.com)

Fort Myers Abandoned Property Ordinance appears at #1

Hillsborough County Abandoned Property Ordinance appears at #5

Wilmer Texas Swimming Pool Ordinance appears at #1

San Francisco Vacant or Abandoned Building Registration Ordinance appears at #4

There are hundreds of such long tail keywords that are pulling up the MCS website in the top 10 search results on google.com! Their potential customers are now finding them not just through the targeted keywords, but also through such search terms.

This is SHEER POWER OF properly performed search engine optimization (SEO).

Arnima, a Florida SEO and Florida Web Design company, can catapult your website to the top of search engine results. Learn more on our website at www.arnima.com.

Over the last 10 years or so, the role of a traditional SEO (search engine optimization) specialist has evolved to the point where the original sets of responsibilities no longer apply. The role of an SEO specialist has transformed to that of a Web Presence Specialist; there is much more that has to be taken into consideration for a website to rank properly in search engine results. This is even more true over the last 3 years, or so.  What used to be a small set of responsibilities has grown to a fairly large and exhaustive list of tactical and strategic tasks. 

From about 2004 to about 2009, our SEO specailists focused on 4 to 5 key areas as illustrated by the following graphic:

And now, in 2011, a SEO Specialist, rather a Web Presence Specialist, has to account for a whole lot more, as depicted in this graphic:

For those in the SEO field, this represents a fundamental shift in the thought and implementation process. What used to be a (relatively) simple set of responsibilities has now grown to significantly larger set of tasks.  At Arnima, a Florida SEO company, we strive to continually keep on top of the evolution of search engine optimization and this allows us to continually adjust our SEO services to obtain the best results for our clients.

Please note that the actual list of tasks is much more exhaustive than what is displayed above. The above list is simplified to cover the essential elements of optimization from a macro perspective.

The latest update from Google is poised to transform the world of search engine optimization (SEO). With this update, Google's search engine ranking algorithms will take into account not just the popularity of a website or web page, but will also take into consideration the overall user experience of that website or web page.

Using the technology of machine learning, search engine spiders will focus on more than just the quantifiable markers of a website's popularity or relevance. Essentially, a website will now have to provide an overall positive user experience to gain and maintain top search engine rank.

Prior to this update, best SEO practices were focused on traditional techniques such as:
-increasing the number of inbound links using link building, directory submissions etc
-ongoing content optimization and keyword improvement
-regular updates to content, such as a blog

Sure, these things will still continue to matter but not as definitely as they did before. The Panda update has, more than anything, taken some of the power away from the purely technical SEO company and handed that to the human user!

A website or web page must now provide an overall experience that will satisfy a human end user:
-Is the design attractive?
-Is everything in the right place?
-Is what is being looked for easy to find?
-Is the content not only interesting but varied enough to be of real value?
-Will the content entice the user come back multiple times?
-Did the user give a vote of confidence to the website or web page?

The job of an SEO (Search Engine Optimizer) has transformed into that of a WPS – Web Presence Strategist – as the disciplines of web design and development and search engine optimization now converge. Whilst an SEO specialist could previously focus on solely the technical aspects of SEO, he or she now must include much more to get a website to rank well on Google.com.

SEO companies will start to deal with machines that learn which websites are liked better by human users. It will be important to focus on this human element in addition to continuing to work on the traditional elements of SEO. Social media is expected to play a critical part and the likes and dislikes of human users and this will surely have serious impact on the search engine ranks of websites.

The bottom line is to provide maximum value for human users - attractive design, simple and easy navigation, great usability, uncluttered layouts and interesting - and relevant -  content. All of these will matter. The Panda update has ensured that new referrals will come to businesses in a much more organic way, i.e., via recommendations, Diggs, Facebook likes, Google +1s, etc. No longer will people will just find a new business based only on its technical adherence to search engine optimizaiton algorithm specs.

As a Florida SEO company, Arnima, is strategically positioned to assist you with making sure that your website continues to rank well by incorporating the essential aspects of the Panda update into your website marketing strategy whilst maintaining the traditional SEO technical elements.