You have a Brand New Website....What Next?

clock March 1, 2013 12:02 by author Rajeev Ratra


When it comes to the Internet, visitor traffic is the lifeblood that powers lead generation and this, in turn, fuels sales and ultimately, impacts your bottom line. The beauty of the Internet is its ease of access for everyone, however, people must be able to find your website on the Internet before they will become visitors! Remember, your website is your main source of leads and credibility...and it is one of about 600 million on the Internet. That is over half-a-billion websites. For your website to be found, it has to be visible in search engine results. And on social channels. And on mobile devices. And it needs regularly updated content.

So what can you do to get your website in front of the right visitors?

Optimize it for Search Engines

Search Engine Optimization is a set of targeted activities that increases the popularity of a website on the Internet and increases its rank so that it can be found when people look for you. Your site must appear in the top 10 search results to be noticed - chances are slim that visitors will look at page 2, or beyond. Search Engine Optimization (SEO) focuses in strategically increasing inbound links (ones that point to your website) using carefully crafted tactics. How often do you go to page 2 to find what you are looking for?
 

Be Social!

Don't be Uncomfortable with Social Media. Social Marketing makes your website visible on all major social channels such as Facebook, Google+, Twitter, LinkedIn, Pinterest and more, depending on the type of business and the target audience. Today, adults of all demographics are using social networks to connect with friends, share photos with family members, and – yes – recommend products to the people they care about. The latest statistics from Pew Internet indicate that 67% of all adults use social networking sites. Out of the demographic most likely to share content about brands online (moms, for the curious), 50% make brand recommendations through social networking on a daily or weekly basis, and 93% say they’re influenced by others’ recommendations. So in its most basic application, social media marketing is a must for businesses that want customers to recommend their product or service! Once you understand what Social Media is all about, how it works and how you can leverage Social Media, it will become a breeze! When it comes to marketing, Social Media no longer optional. It is an absolute necessity.

Here is a chart that depicts the rise of Social Media in the United States over the last 7 years:


the-rise-of-social-networking-in-the-united-states
You will find more statistics at Statista

As you can see, there has been a tremendous increase across all age groups. 

Continaully Add & Update Content!

You invested money, time and effort into building your website. Don't let it languish by the wayside. Your website is your main identity on the Internet. It represents you, your brand, your organization, your services and probably much more. Give it the time, the attention and importance it deserves. Keep the content up to date. If you have a blog, establish a blogging schedule and blog regularly and consistently. You can use your blog for almost anything that you want to share about your organization - latest updates, news, projects, reviews - all within reason, of course. If you have social presence, post regular updates! Keep in touch with your visitors and customers.
 

Be Visual

Yes, we are a visual society and a picture is still worth a thousand words! Polls show that people would much rather watch a 2-3 minute video than read a page or two of text. Similarly, Infographics can take seemingly complex types of information and disseminate it is such a manner that it becomes easily understood. So play creative director and add relevant visual elements to you website, your blog, Remember, Images, Graphics, Infographics and Videos speak for themselves!
 

Get a Mobile Website

If you don't have a Mobile Website, you are losing potential customers! Mobile users today account for over 20% of the total searches conducted on the Internet and this trend is growing rapidly as more and more people gravitate towards mobile devices and if you don't have a mobile friendly (also known as responsive) website, make this a serious priority. Mobile devices include smartphones and tablet devices of all varieties and flavors. In fact, there are many people that rely solely on their mobile devices to stay connected!

Check out this graph - look at the tremendous rise of smartphone users over the last few years:


global-connected-device-shipments
You will find more statistics at Statista
 

Become Friends with Website Analytics Systems

Discover who comes to your website and what they do when they get there! There are many robust tools available so you can track your website visitors. You can slice and dice that information as you desire. It is important to track these metrics because this will reveal stuff that you probably are not even aware of. One of the best tools that is available for free is Google Analytics. Here is a snapshot of a Google Analytics Dashboard.

 

Once you start to measure and monitor, you will see how weekends, seasonal variations, holidays and other items impact visitor traffic.

So, what have you done to promote your website?



How to Write an Effective Press Release

clock January 3, 2013 18:18 by author Rajeev Ratra

 

Genuine and Meaningful Press Releases are an excellent way to:

1. Publish fresh and original content on a regular basis to keep your website updated
2. Announce important news about your organization to your audience
3. Keep your clients and regular visitors informed about your organization
4. Keep the search engines happy - especially Google - as they love fresh content!

Read the detailed article on how to write press releases on our Website Design, Development, Internet Marketing and Search Engine Optimization Learning Center.

At Arnima, a Tampa Website Design Company, we will unleash your web presence!



The Importance of Mobile Websites for Smartphone & Tablet Users

clock December 20, 2012 09:00 by author Sarah Gravely

 

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If you’re like most companies, you probably have a website. The real question is, does your business have a mobile website? Did you know that mobile traffic makes up 10% of global Internet traffic. Purchases made on mobile devices amounted to $6.7 billion in the U.S. last year, and are expected to nearly double to $11.6 billion this year. By 2015, U.S. mobile sales are forecast to reach $31 billion. 

With these positive statistics, just 21% of business had launched mobile friendly websites in 2011, according to Jesse Haines, group marketing manager for Google Mobile Ads. If you’re still on the fence about whether or not your company should invest in mobile websites, here are the top 3 reasons why you must.

1. Over Half of U.S. Consumer Own a Smartphone

The importance of a mobile website is becoming increasingly important as over half of U.S. consumers own a smartphone and roughly 31% of consumers own a tablet. To put this into perspective for you, this number has more than doubled since October 2011 when only 14% of U.S. consumers had a registered tablet. 

A report from the Consumer Electronics Association revealed that 66% of online consumers plan to purchase a tablet in the future, and tablets took the No. 1 gift on the wish list among adults this year. If your company’s website isn’t mobile friendly, shoppers are going to seek out a competitor’s mobile friendly site instead of switching to a PC to revisit yours. It really is all about accessibility these days.

2. US Advertisers Continue Shift to Online Ads 

Take a look at this chart by Statista. The Interactive Advertising Bureau recently announced that online advertising revenue was up 14% for the first half of 2012, setting a new record of $17 billion.

Online ad revenue has seen an increase for about 10 years now, with no expectations to slow down. After customers view your ad on their smartphone or tablet, they want to be able to view the product. Your website must be ready for this!

3. Dramatic increase in mobile Black Friday Shopping

There has been a dramatic increase in mobile website traffic since 2010. Black Friday e-commerce traffic is up 18.4% since 2010 and sales have increased from just 3% to over 16% since 2012.

Mobile devices accounted for 16% of Black Friday sales this year and this number is only set to increase. With 60% of all searches done on mobile devices, it’s hard to overlook the opportunity of developing a mobile site for your business. 

M-commerce is not “the next big thing.” It’s already an established trend in online retailing that’s set to change how consumers approach online shopping.

So there you have it, mobile websites are essential to e-commerce business growth and growing increasingly popular to non e-commerce sites as well. While developing a mobile site does cost money and time, any investment you make now will pay off multi-fold in years to come.  Does your business have a mobile site? What are your thoughts on this data?



Leveraging Your Expertise Through Social Media

clock December 3, 2012 11:00 by author Sarah Gravely

 

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While many people use social media for their own personal endeavors, whether to communicate with friends, share their favorite articles and stories, or connect with their next potential employer, an increasing amount of users are also looking to these social platforms to do business.

Business owners want to know the different between the 4 major social platforms (Facebook, Twitter, LinkedIn, Google+) and how to leverage each site for their business.In response to this question, Zintro, a business network that connects clients with experts in a large variety of business areas, has produced this infographic, “Leveraging Social Media To Showcase Your Expertise”, which explains and highlights the key features of the four big social media platforms of today.

 

 

How is your business using social media to connect with clients? Which social media platforms is your business using and how did you decide which ones to use?



Small Businesses That Get It Right On Pinterest

clock November 14, 2012 11:00 by author Sarah Gravely

 

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I’m sure by now you’ve at least heard of Pinterest. If not, feel free to zip on over to the site and I’ll see you in a few days after you’re done creating your holiday dinner menu for the next 5 years and completed redecorated your home 3 times over.

Pinterest Is a virtual bulletin board of all your favorite ideas and finds. Yes it’s great for finding recipes, DIY projects, and the latest fashion trends, but companies are now jumping on to the Pinterest bandwagon. It’s a great way to showcase your company culture, products, research customer segments and increase brand recognition.

For small businesses, this can be especially difficult. In order to utilize Pinterest effectively, marketers must focus on the concepts of peoples lifestyles, encourage users to share their interests and find like-minded individuals. Take a look at some of these small businesses that are using Pinterest to their advantage.

Mr. Rooter

Waco, Texas plumbing franchise

Mr. Rooter uses Pinterest as a retention tool to help keep the company top-of-mind when a customer needs plumbing work. With Where in the World is Waldo boards to fix a leak and plumbing trick boards, Mr. Rooter understands and pins to their customers’ needs.

Project coordinator, Rachel Florence says, “We just want to keep out name on their minds so when they need a plumber, we’re the first thing they think of.” It’s really all about name recognition.

Tamara

Suttle Castle Rock, Colorado, Licensed Professional Counselor

What Mrs. Suttle does right is pin often and pin right. Her boards are for her followers and she is a great resource to her community. She has boards offering advice in every facet of counseling as well as Connect To Me board, allowing her followers to easily connect to her if they want to learn more about her services.

Yala Designs

Ashland, Oregon Bamboo and silk bedding and apparel

Yala Designs uses Pinterest for customer research. Their “Your Yala Apparel Ideas” board allows followers to post images of products from other companies they want Yala Designs to make.

This board alone has over 1100 followers and 200 pins. Social media manager Lauren Sarget notes, “We never know for sure how well they will be received until tradeshow season. Pinterest is the perfect venue for us to get ideas from the public rather than guessing at what we think they will like.” User boards are not only great for customer research, but they’re also great for engaging and building relationships with users, which is key to your social marketing efforts.

Easy Lunchboxes

Tarzana, California Environmentally friendly lunchboxes for all

The California based company’s main goal was to increase sales without looking desperate. To avoid over promoting, CEO Kelly Lester created a user board for others to show they use her lunch boxes. The “Easy Lunch Box Lunches” user board lets other users promote the product. So what you’re saying is you do half the work for twice the results…Genius! Lester even said, “Google analytics is showing me that 56% of the visits to my site generate from my Pinterest boards.”