You can attract more visitors to your website, increase your sales and boost your company brand. Here are 10 tips to get you rolling:

1. Start with effective web presence – if you don’t have a website, find a company that fully understands web presence requirements, and not just website design and development and work with them to establish your presence on the Internet

2. Work with your web presence company to create a solid web marketing strategy that fits in with your overall marketing strategy. Understand your products or services and your competition and then work to make your brand stand out

3. Work on getting ranked – naturally (organically) – on major search engines using proper and ethical Search Engine Optimization. Remember, a natural rank is a strong indicator of credibility. Always follow proper and ethical SEO techniques. Stay well away from nefarious SEO practitioners

4. Paid Advertising – jump start your Internet marketing using paid advertising (pay-per-click and such) via major search engines such as Google, Yahoo and Microsoft Bing. Paid advertising gets you in front of your prospects in short order.

5. Email marketing rocks – build an opt-in email list that you can use for targeted email marketing by sending special offers, newsletters and other material. Guard this list with your life and use it often and use it effectively

6. Become a dominating player in your industry and your niche by leveraging affiliate, reseller and associate marketing programs and work on building partnerships with complementary and supplementary providers to enhance your marketing channels

7. Relevant articles, case studies and white papers are an effective way to boost your credibility on the Internet – they help you become established as a SME (Subject Matter Expert) over time and that positively impacts your web presence

8. Create and publish targeted and relevant press releases about your business to spread the word about your services or products via various news and PR channels/publishers on the Internet and make sure to provide an RSS feed so syndication websites can pick up your press releases

9. Create and maintain a blog to interact with your website visitors. A blog is one of the most effective ways to continually communicate with your visitors and keep them informed and educated about your services, products and important details about your company

10. Understand and leverage Social Media by using Content Sharing, Content Publishing and Social Networking. An effective Social Media Marketing Strategy is sure to augment your Internet marketing strategy. We will be posting more details about Social Media Marketing in the near future

According to a report by the BBC, there is a 25% increase in the number of people accessing the internet from mobile devices. This huge increase has been made possible largely because wireless access technologies have advanced.

The iPhone is the first mobile phone to give users an enjoyable internet experience that is also easy to use. iPhone allows you to access the internet anytime, anywhere and without limitations from your mobile carrier or content restrictions like text scaled down to fit the screen.

RIM’s Blackberry is also gaining popularity in the smartphone arena. You can accomplish a large number of tasks required by modern day business: accessing the internet and checking your e-mail account in real-time anywhere and anytime using powerful GPRS and EDGE technologies that use embedded Web browsers.

Nokia phones are also storming into the market and some Nokia phones have a Blacbkerry Client built into the operating system that allows them to leverage RIM’s (Research In Motion) extremely reliable infrastructure.
There are three main operating systems used on mobile phones. Symbian OS has been designed for Nokia Smart Phones, the Palm OS for PDAs and Windows Mobile.

The Apple iPhone uses a version of Apple OS X, but this is the only phone that does so and it does not have complete smart phone functions…yet.

Windows Mobile is a more intuitive system to use on your mobile phone. The system connects easily with your PC and includes many useful tools, as well as first-class entertainment functions through Windows Media Player.

If you are planning to do business over the internet, it is a great time now, especially if you are willing to cater to mobile device users. The best way to start with this is to have a version of your website specially developed for mobile device users and have it format properly when a mobile device accesses your website.

So, which Mobile platform do you use?