Starting a business without a proper business plan is generally considered a recipe for failure. Similarly, a solid web marketing strategy is a critical part of your online success.

A solid web marketing strategy should cover the following aspects:

1. Help you understand your niche market. This way, after you take the "pulse" of your audience, you can easily create and sell your product or service, in a way that would grab attention and produce visible results.

2. To sell massively, you must ensure you attract potential customers and increase traffic to your website. You can do this by implementing SEO and PPC.

3. Once you have consistent traffic, you have to do everything you can to turn your visitors into buyers. It’s best if you can provide a wide range of products and services at different prices and also offer your prospective clients all the information they need.

4. Maintaining an open channel of communication with your visitors is essential. Allows your visitors to directly approach you and solve their queries so they can easily make a purchasing decision.

To conclude, your web marketing strategy supports your business objective and defines how you will achieve your goals.

Who can use Twitter beneficially?

1. Online businesses
Once you have created a loyal community of followers on Twitter, you will want to start leveraging them. You can start tweeting about your blog, company or anything you are involved in. Your followers will then start re-tweeting your tweets, bringing more traffic to your website! For example, Dell has successfully leverages twitter to drive sales to its outlet website.

2. Journalists
Twitter is a great way to spread breaking news very quickly and easily. CNN’s Breaking News is already posted on Twitter. It’s all part of the wider move of journalism to becoming more connected with readers.

3. Teachers/Educators
Teachers and educators can access a stream of links, ideas, opinion and resources within seconds from a selection of global professionals. It’s now possible to actively compare what is happening in schools in your county with others on different continents. Twitter is a great medium for sharing ideas and getting instant feedback.

4. Artists/Creative People
Create a dialogue with your audience. Twitter works very well for the creative community including artists. You can use Twitter to help encourage people to visit your blog or your website, promote your work and your activity.

5. Politicians
Use Twitter as a political tool to communicate with people.

6. Sports organizations
Sports organizations can ask questions, get instant feedback from fans, plus save money on focus groups. It’s easy to spread the news and extend sponsor promotions.

In short, Twitter can be used by anyone who wishes to:
-    Keep track of breaking news
-    Monitor their reputation
-    Get quick answers
-    Stay in touch
-    Meet new people
-    “Be” in several places at once
-    Build their authority as an expert
-    Share their knowledge

Learn more about Twitter at www.twitter.com