According to data ranking the top 15 advertising networks recently released by Comscore, Microsoft’s Media Network has grown by a whopping 31% in 2009! And according to iCrossing’s Enterprise Natural Search Share Index for 2009, Microsoft’s Bing is showing consistent gains of about 1.1%, year over year. In stark contrast is Yahoo Search – losing over 2.75% of market share year-over-year.
What does this mean for you? If you haven’t given Bing and Microsoft’s Adverting network serious consideration, it is time to change that in 2010. Based on current trends, it is predicted that Bing will overtake Yahoo! Search within the first half of 2010 to become the second ranked search engine, right after Google.
If I was a betting man, I would lay some serious odds on Bing!
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Did you know that Google now holds the badge of being the Internet’s largest mobile advertising company? Google acquired AdMob in late 2009 and that squarely placed Google on the map as one of the top mobile advertising companies. Google will leverage its Android platform in direct competition with Apple’s iPhone. Some consider this to be a frontal attack on Apple and iPhone’s most serious advantage over Android – mobile apps. Developers are likely to capitalize on this move by starting to develop mobile ads for the Android Network that is spread across multiple networks.
In short, the Mobile world is now a huge marketplace with massive revenue potential and is on its way to becoming the next battleground for online advertising.
The next few months will see the mobile Internet advertising heating up, especially with the release of newer, faster and user-rich devices.
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