Did you know that Google now holds the badge of being the Internet’s largest mobile advertising company? Google acquired AdMob in late 2009 and that squarely placed Google on the map as one of the top mobile advertising companies. Google will leverage its Android platform in direct competition with Apple’s iPhone. Some consider this to be a frontal attack on Apple and iPhone’s most serious advantage over Android – mobile apps. Developers are likely to capitalize on this move by starting to develop mobile ads for the Android Network that is spread across multiple networks.
In short, the Mobile world is now a huge marketplace with massive revenue potential and is on its way to becoming the next battleground for online advertising.
The next few months will see the mobile Internet advertising heating up, especially with the release of newer, faster and user-rich devices.
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According to a
report by the BBC, there is a 25% increase in the number of people
accessing the internet from mobile devices. This huge increase has been
made possible largely because wireless access technologies have
advanced.
The iPhone is the first mobile phone to give users an enjoyable
internet experience that is also easy to use. iPhone allows you to
access the internet anytime, anywhere and without limitations from your
mobile carrier or content restrictions like text scaled down to fit the
screen.
RIM’s Blackberry is also gaining popularity in the smartphone arena.
You can accomplish a large number of tasks required by modern day
business: accessing the internet and checking your e-mail account in
real-time anywhere and anytime using powerful GPRS and EDGE
technologies that use embedded Web browsers.
Nokia phones are also storming into the market and some Nokia phones
have a Blacbkerry Client built into the operating system that allows
them to leverage RIM’s (Research In Motion) extremely reliable
infrastructure.
There are three main operating systems used on mobile phones.
Symbian OS has been designed for Nokia Smart Phones, the Palm OS for
PDAs and Windows Mobile.
The Apple iPhone uses a version of Apple OS X,
but this is the only phone that does so and it does not have complete
smart phone functions…yet.
Windows Mobile is a more intuitive system to use on your mobile
phone. The system connects easily with your PC and includes many useful
tools, as well as first-class entertainment functions through Windows
Media Player.
If you are planning to do business over the internet, it is a great
time now, especially if you are willing to cater to mobile device
users. The best way to start with this is to have a version of your
website specially developed for mobile device users and have it format
properly when a mobile device accesses your website.
So, which Mobile platform do you use?
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