Internet marketing is also referred to as online marketing, web marketing or e-marketing. This is the specialized service of marketing products or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium and are highly cost effective and scalable.
Internet marketing ties together creative and technical aspects of the internet including design, development, advertising and sales. Common Internet marketing methods include search engine marketing (SEM), display advertising using banners, e-mail marketing using opt-in email lists, affiliate marketing, interactive advertising, online reputation management. Internet marketing also includes Social Media Marketing Methods such as blog marketing, and viral marketing.
Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals.
An Internet marketing strategy includes all aspects of online advertising online activity that promotes a company online, including websites, blog sites, article and press releases, online market research, email marketing, and advertising, as appropriate for the promotion of ones' business.
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